Happy Friday! I wanted to share a couple good blog posts with you…
abrandnewway.com had an article I liked that lists 5 Tips for Corporate Blogging. Some highlights are below:
- Be the expert
Be the expert on tangible topics that people can understand - Establish a social crossroads
Take advantage of other social tools out there and link them back to your blog - Don’t forget your archives
Find a way to link back to older posts when creating new ones - Get into a routine
Whatever routine you decide to do (e.g., daily, weekly, monthly), stick to it so people condition themselves to return to your site when new content will be there - Stand for something
Don’t remain unbiased; make sure you’re not afraid to take a position
As a bonus this week, I’m sure you’ll enjoy the 3 minutes it takes you to check out Mark Drapeau’s post on “The A to Z of New Media” (adapted from a Marriott handout at a Washington, D.C. event called “New & Social Media: Leading the Way”)
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