Quit wasting time!

While it’s difficult to explain the ROI of social media to clients (A good quote from Steve Radick: “How do you measure the value of a conversation?”), we can promote these tools by showing how they specifically save time.

I’ll use this blog to share some of those best practices researched in a new series: “Social Media Timesavers.”

Without further ado…
Tip #1: Use a wiki instead of PowerPoint for team meeting “slides”
Instead of having everyone email edits to one another (and then having the lucky stuckee compile edits), create a wiki page where everyone can make their edits in one spot. Then the latest, up-to-date information is always ready to go (even if someone has to make edits 5 minutes before the meeting begins). This saves time that was previously wasted by retyping edits (which is absolutely no fun to do on ppt slides, let me tell you). It also saves time from “playing referee” when two people’s edits cancel each other and the lead has to contact both parties to see which edits stay. Now the decision defaults to whoever procrastinates the longest makes his or her edits last.

Full disclosure here: The one disadvantage with using wikis is if two people are making edits at the exact same time then edits can sometimes get lost forever. Therefore, a best practice is to remind people to copy and paste their edits before hitting “save.” Then it will be much easier to paste them a second time if this situation arises.

Finally, when it’s time for the meeting, project the wiki page onto the screen.

Plan B – if you really have to have PowerPoint slides – is to use shared document storage (e.g., iShare, Inteldocs, SharePoint) and have each person check out then check in the document. The disadvantages are that only one person can make changes at a time and sometimes people walk away from their desks in the middle of editing, so others can’t access the doc, causing frustration and wasted time.

When speaking to clients about this, there are two popular tools that might help: a famous email vs wiki collaboration graphic and “Wikis in Plain English” video from the outstanding Commoncraft series.

Remember, “You are what you wiki.”


3 Responses to “Quit wasting time!”

  1. 1 one minute cure of all diseases July 27, 2013 at 9:22 pm

    An outstanding share! I’ve just forwarded this onto a coworker who had been conducting a little research on this. And he actually bought me lunch due to the fact that I found it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending time to discuss this subject here on your website.

  2. 2 website April 23, 2014 at 5:27 am

    Excellent post. I was checking constantly this blog and I
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  1. 1 Social Media Timesavers #2: Dump your e-newsletter TODAY « Strategic Communications 2.0 Trackback on February 16, 2009 at 4:28 pm

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