Automatic Retweets from Washington Nationals — Good business practice or a big gamble?

Are companies taking a big risk by automatically re-tweeting Twitter content?

I usually try not to complain, but last night I felt like venting because it took WMATA an hour and a half each way for me to travel from the Vienna Metro Station to the Navy Yard Metro Station to attend a Washington Nationals game (and, yes, the Cubbies did win – so life was good).

When I got home, I made a vow that I would rather have to fight DC traffic and pay for parking than ever have an experience like that again. I logged into Twitter a little before midnight and tweeted, “I’m NEVER taking the Metro to a Washington Nationals game again. 1.5 hours each way from Vienna metro station to game.”

Then this morning I was really surprised to see that the Washington Nationals’ Twitter account had automatically retweeted my post an hour afterward…

Nats Twitter

Nats Twitter

At first – for about half a second – I was afraid some underpaid, bloody-eyed Nats marketing guy was up at 1am Sunday morning looking for people referring to his employer so he could retweet them. I thought to myself, “Wow – the Nats sure are committed to engaging their stakeholders through social media. And they’re so transparent that they’re even willing to retweet complaints about how hard it is to get to one of their games.” Then I started thinking they might have the evil ulterior motive of stealing WMATA’s customers in order to sell more parking spaces.

But, no, they had definitely automatically retweeted my complaint to their 750 followers (much less than the 12,000 following my Cubbies!). In fact, on the Nats’ Twitter page, they even retweeted one user who noticed this trend as well, who wrote, “If you need to build your RT file, just mention Washington Nationals!”

Is this a good business practice?

While this is transparent, is it worth the risk?

What if I said something really bad – like trying to start a Nats boycott?

Have you seen any other examples of this – or other strange Twitter business practices?


1 Response to “Automatic Retweets from Washington Nationals — Good business practice or a big gamble?”

  1. 1 sarkari naukri result Trackback on May 6, 2015 at 1:59 am

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