Has social media changed the amount you communicate face to face?

In a recent International Association of Business Communicators (IABC) pulse survey, the majority of respondents said that, despite the explosion of social media tools, the amount of face-to-face interaction in their organizations has remained the same throughout the past year. The survey was conducted by the IABC Research Foundation earlier this month and received 218 responses from communication professionals.


The survey found that:

  • 63% of respondents said that face-to-face interaction in their organization has remained about the same.
  • 16% said there has been more overall face-to-face interaction in their organization.
  • 12% said there has been less overall face-to-face interaction in their organization.
  • 8% said there has never been significant face-to-face interaction in their organization.

What do you think? Have social media tools changed the amount of face-to-face interaction in your organization? What about in your personal life?

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